Our Board Members

Chris Robinson

Board Member

Executive Profile

Christopher Robinson is an entrepreneur, founder and investor with a track record of acquiring, scaling, merging and exiting technology-driven businesses across contact centres, telecoms, AI, SaaS and customer-experience transformation. Across more than 17 successful ventures, he has built, led and exited companies that sit at the intersection of people, data, operations, customer engagement, automation, voice technology, cloud infrastructure and artificial intelligence.

He is currently Founder and Group Chief Executive Officer of AI Gurus Group, a venture designed to acquire, modernise and scale long-standing, profitable businesses through the strategic application of AI technologies, intelligent automation, customer-experience design and modern digital marketing. The group applies a disciplined Buy-and-Build approach across both the UK and Australian markets, helping traditional organisations transition from legacy processes to data-driven operations that scale profitably.

Christopher is also an investor in Capacity following its merger with Creovai Inc, a business he co-founded and served as Chief Strategy Officer. Creovai was formed through the merger of Awaken Intelligence — which he founded and chaired — and Tethr (USA), unifying real-time agent guidance, workflow automation and advanced conversational intelligence into a next-generation AI customer-engagement platform.

Over a career spanning more than three decades, Christopher has founded, acquired and exited a series of technology and customer-experience businesses, including The Yonder Digital Group (sold to Aquiline Capital Partners-backed Woven), DR Telecoms (sold to LDC-backed Babble), CallScripter, Cirrus Response, Names.co, Message Plus and IMACS. His businesses have consistently combined proprietary technology, operational scale and customer-experience excellence to create value through to successful exit.

Christopher holds an MBA in International Business, Accounting and Management (London) and a BS-equivalent in Electro-Mechanical Engineering from the University of the Witwatersrand (Wits), Johannesburg.

Sectors Of Expertise
  • Artificial Intelligence, Intelligent Automation & Conversational AI
  • Customer Experience (CX), Contact Centre Transformation & BPO Operations
  • SaaS, Cloud Infrastructure, CCaaS, Voice Technology & Computer Telephony Integration
  • Telecommunications, Connectivity & Communications Infrastructure
  • Domain, Hosting, Data-Centre & Internet Services
  • Mergers, Acquisitions, Buy-and-Build & Platform Consolidation
  • Private Equity Transactions, Management Buy-Outs, IPO Readiness & Exit Planning
  • Business Scaling, Operational Integration & Value Creation
  • Digital Marketing, Data-Driven Operations & Customer Engagement Strategy
  • Real Estate Development, Property Investment & Asset-Backed Value Creation
  • Aviation Simulation, Engineering & Electro-Mechanical Systems
  • Board Leadership, Investor Strategy, Mentoring & Entrepreneurial Growth
Positions Held
  • Founder & Group Chief Executive Officer — AI Gurus Group, United Kingdom (since January 2026)
  • Founder — AI Gurus Group, Australia (since March 2026)
  • Member, Board of Directors — Churchill Partners
  • Investor — Capacity (following the merger of Creovai Inc and Capacity AI) (since October 2025)
  • Co-Founder & Chief Strategy Officer — Creovai Inc (merged with Capacity AI) (June 2024 – September 2025)
  • Founder & Executive Chairman — Awaken Intelligence (merged with Tethr USA to form Creovai) (April 2019 – June 2024)
  • Owner & Chief Executive Officer — CallScripter (acquired and merged with Awaken Intelligence) (September 2016 – April 2019)
  • Founder & Chief Executive Officer — The Yonder Digital Group (sold to Woven, backed by Aquiline Capital Partners); consolidated Direct Response, Office Response, Go Response and Ansaback into a 1,600+ seat customer-experience provider (2016 – 2018)
  • Founder & Chief Executive Officer — DR Telecoms (sold to Babble, backed by LDC) (July 2001 – June 2018)
  • Founder & Chief Executive Officer — Direct Response (merged into Yonder Digital Group) (April 2001 – September 2016)
  • Founder & Chief Executive Officer — Cirrus Response (cloud telephony / CCaaS; exited via Management Buy-Out) (January 2011 – November 2015)
  • Chief Operating Officer — Names.co Internet Plc (domain, hosting & data-centre services; IPO / public float) (January 2000 – March 2001)
  • Co-Founder & Operations Director — Message Plus Ltd (outsourced contact centre; first in the UK to implement Computer Telephony Integration; sold) (February 1994 – January 2000)
  • Founder & Managing Consultant — IMACS, Hardware Division (aircraft simulation & engineering; clients including Boeing, SAS, American Airlines, Northwest Airlines and Qantas; sold) (September 1989 – November 1992)
Key Achievements
  • Serial entrepreneur with more than 17 successful company exits across technology, telecoms, contact centres and AI
  • Founder and Group CEO of AI Gurus Group — building a coordinated Buy-and-Build platform across the UK and Australian markets
  • Co-founded Creovai Inc and led strategy through to its successful merger with Capacity AI (2025), remaining an investor in the combined group
  • Founded and chaired Awaken Intelligence, scaling its real-time agent-guidance and workflow-automation technology through to merger with Tethr USA to form Creovai (2024)
  • Built and sold The Yonder Digital Group — merging four businesses into a 1,600+ seat, 24/7/365 multichannel customer-experience provider — to private-equity-backed Woven (Aquiline Capital Partners)
  • Founded and sold DR Telecoms, a 17-year telecoms infrastructure business, to private-equity-backed Babble (LDC)
  • Completed a successful Management Buy-Out of Cirrus Response, an award-winning cloud telephony and CCaaS platform
  • Served as COO of Names.co through its IPO readiness and reverse-takeover public float
  • Pioneered the integration of US contact-centre technology onto the UK’s BT backbone; first in the UK to implement Computer Telephony Integration (CTI)
  • Secured and delivered Tier-1 aviation simulation contracts with Boeing, SAS, American Airlines, Northwest Airlines and Qantas
  • 11 industry honours and awards, including Comms Business and Comms National wins; recognised operator across CX, telecoms and AI
  • MBA in International Business, Accounting & Management (London); BS-equivalent in Electro-Mechanical Engineering — University of the Witwatersrand, Johannesburg
Experience